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Marketing During the Holidays

Now that the holiday season is in full swing, evaluating your Small Business Insurance policy may not be on your to-do list. Do yourself a huge favor and add it to the top of your list! Big crowds and increased traffic risks equal heightened risks regardless of what business you’re in. Once you’ve crossed that task off your list, focus your efforts on making money from those huge holiday crowds. Here are a few suggestions from the U.S. Small Business Administration to jumpstart your marketing during the holidays.
Hold an Open House
If your business sells gift-worthy products or services, host a festive holiday open house to show off your wares. Decorate your business; play seasonal music; provide light refreshments (wine, hot cocoa, or apple cider and cookies or a cheese tray, for example); and showcase your items. Consider offering free gift wrapping or providing a discount to entice attendees to buy.
Twelve Days of Deals
Even if you have gotten a late start, you still have time to create a 12 days of deals marketing promotion. Tailored after the popular 12 days of Christmas holiday carol, the idea is simple. Choose 12 products or services to highlight during the holidays, and publicize them with signage, via e-mail blasts, and on your social media. Educate customers about the benefits of each of your chosen 12, and provide steep discounts.
Join Forces
Consider joining with nearby businesses to sponsor an event that will increase traffic for all. If you are located in a strip center or office building, for example, why not pool your resources and sponsor a free “photos with Santa” event or invite a local orchestra or musical group to perform a free holiday concert? This time of year, people are drawn in by opportunities to feel good cheer. As a group, you can provide a festive event to attract attendees. Individually, each business can hold a sidewalk sale to entice customers.
Before you launch your holiday marketing blitz, take care of the important business of protecting your business during this busy season. Contact us at Metro Boston Insurance Agency, 617.884.5480. We will make sure you’re protected from the risks that abound this time of year.
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